For Joss new video for “Tell Me What We’re Gonna Do Now” featuring Common, and directed by Sanaa Hamri (Prince, Mariah Carey), Joss has teamed up with Bono’s (RED) initiative, becoming the first artist to contribute 100% of her share of the proceeds from each copy of a video sold on iTunes to the Global Fund. The money (RED) raises for the Global Fund finances programs to fight HIV/AIDS in Africa, with an emphasis on women and children. (RED), which has raised over $25 million dollars in the past year, works with the world’s biggest brands to make unique (PRODUCT) RED-branded products and direct up to 50% of their gross profits to the Global Fund.

The clip, which encourages viewers to go to www.joinred.com, which received its world premiere on May 7th on VH1 Soul, VH1.com, and VH1Soul.com, will also debut on VH1’s Top 20 Countdown on May 12th at 9 a.m. In addition, the video has also been chosen as VH1 Soul’s “Soul Spotlight” and will receive more than 100 spins next week. The clip will be available for purchase on iTunes on June 6.